Watch: Outfit - “New Air” Video
New Album Out June 16
Mar 26, 2015
Outfit
Recently announcing their brand new LP Slowness, Liverpool quintet Outfit have premiered a brand new music video featuring their latest single, “New Air.” “It was one of the first songs we started working on for Slowness and it felt like a breath of fresh air,” explains Vocalist Andrew P M Hunt in a press release. “It was new for us to leave space for sounds to stretch out and to allow ourselves the time for a song to slowly build up and swell. We’d spend ages just listening to the arpeggio at the beginning just letting sounds come to us intuitively.”
Directed by Lucy Hardcastle, who also designed the cover art for Slowness, the video (posted by Dazed Digital) features various substances both liquid and solid interacting with one another in unique ways. “I felt it was important to translate the mysteriousness and vulnerability that I connected to when listening to ‘New Air’ for the first time,” says Hardcastle. “The rise and fall of momentum in the song almost provides a thick viscosity in terms of materials. I wanted to create something that was peculiar enough to be fixated by and equally remind us of our own mortality.”
Click below to watch the video. Slowness arrives June 16.
(www.facebook.com/outfitoutfitoutfit)
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